Speech: Customer success

Companies need to know their customers: Rather than think vertically, in terms of sales and brand recognition, companies increasingly need to know about their interactions with customers. That includes how they interact with them, in what ways, and how they can put the customer at the centre of everything that they do. When the COVID-19 pandemic emerged, many businesses were not as streamlined and resilient as they once thought.Companies that entered the crisis with a compelling digital customer experience have benefitted at the expense of those which did not.